Wimpy E-mail Subscriber List? Here Are 3 Ways To Beef It Up
Did you ever read comic books and look at the muscle-building ads in the back? The skinny little wimp gets the product and–BOOM–muscles are sprouting and the beefed-up former wimp gets admired as the...
View ArticleHow To Write Mobile-Friendly Emails
Are you reading this on a small screen? The majority of us are using our phones to do more and more things online, and checking email is a big part of our activity. Because mobile usage is so...
View ArticleWhich Comes First, The Audience Or The Product?
Joe Pulizzi has a lot to say about content marketing. His recent post on Copyblogger is what he calls a “how-to-think” post, and he proposes a different approach to the subject. 5 Steps to Revising...
View Article3 Ways To Improve Mobile Email Marketing
Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email...
View Article5 Things That Turn Email Into Spam
Nobody wants their email campaign to end up unseen and unopened. But it’s pretty easy to get there, especially when we make the 5 mistakes that will land your email in the spam folder given to us by...
View ArticleSeniors and the Rise of Social Logins
According to AdWeek, people 55 years of age and older are using social logins more to access websites that require logins. This is pretty significant news, for a number of reasons. First, let’s look at...
View ArticleEmails Still Work Great For Marketing
Search Engine Journal asked a question recently, “Should I Collect Email Addresses on My Blog in 2014?” I was kind of puzzled by that, because email marketing is still one of the most effective ways to...
View ArticleThe Top Reason Email Still Is Effective
The folks at MarketingProfs have taken a look at The Most Effective, Most Used, and Most Budgeted for Digital Marketing Tactics and it always interests me when I see stuff like that. It is helpful to...
View ArticleThe Most Important Thing About Your E-mail Campaigns
E-mail marketing is kind of like the goofy kid in the marketing gang. Other kids might be cuter, or smarter, or have better skills, but the goofy kid is the one you remember. And really, isn’t being...
View ArticleWhy You Should Not Give Up On E-mail Marketing
In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. markets. You’ll find these insights useful, but more importantly, they say something...
View Article
